![]() One big reason is that they're more willing to watch shows and movies produced outside the US, both English and non-English. It references last November's study from Stagetext and Sapio Research suggesting most viewers aged 18-25 turn on subtitles some or all of the time. ![]() Translators and captioners are acutely feeling the effects.Ī Sunday piece from the Telegraph is the latest to highlight the trend, pinning it on Generation Z. Reasons include changes in how viewers process information, what people are watching, and shifts in audio design. ![]() A piece from the Telegraph over the weekend highlights the rising popularity of foreign media and partially blames kids stuck on their phones, but that doesn't tell the whole story.įilmmakers and researchers have proposed multiple factors to explain the rising popularity of subtitles. The big picture: Recent articles have re-ignited the debate over why more viewers use closed captioning these days.
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